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Our mission

To help people who struggle with social situations.

That's why we're here. Simli was started by three entrepreneurs with a clear goal: To help millions of people who walk around with a feeling of not being good enough in the eyes of others, those who come home from work or school with a feeling of having embarrassed themselves, or feel that they have not been good enough or lived up to other people's expectations.

We want to make it super easy for people to practice social situations they don't feel comfortable in.

We are an interdisciplinary team and with us we have both psychologists who are experts in social anxiety and in neuroscience, we have technologists with specialist expertise in artificial intelligence and VR, as well as regulatory experts. Based on several decades of research on the use of VR in the treatment of social anxiety, combined with artificial intelligence (AI), we work to create tools for users and therapists to give them new, easier and better ways to work people who struggle with social situations.

Our core values


Be empathetic

We must be able to understand and empathize with the people who will use our solutions. That's why we actively listen to needs, wishes and barriers, so we can offer solutions that help in the best possible way.


Break down barriers

Everyone deserves access to effective mental health services, regardless of who they are, where they live or their financial situation. Therefore, we always work to make our services as accessible as possible and keep this in mind in everything we do.


Show expertise

Offering good solutions for people who struggle socially requires a lot from the team behind it. Therefore, we have a strong focus on securing the necessary cutting-edge expertise, experience and always anchoring what we do in solid research.


Think big

By daring to think new and big, we will create new and unique opportunities to help others. We are always looking for ways to improve, so we can make what at first seems impossible possible.

Our story

Curious about what we've done so far? Then you've come to the right place. Here are some highlights from our journey so far.

Oct 2021


The three founders met at Antler’s founder Program, and decided to join forces.

May 2022

First customer

In may 2022 we signed first pilot customer.

Nov 2022

16 people team

By november 2022 our team had grown to 16 people across 5 countries.

Feb 2023

Commercial launch

Our team

The dream team consists of 16 amazing who all want to help people who struggle in social situations.


Heidi Frost Eriksen

CEO & Co-founder


Annelene Dahl

CSO & co-founder


Lars Traaholt Vågnes

CTO & co-founder


Peter Ulleberg

Marketing Manager


Darroch McNaught

Lead Creative, UX & XR Designer


Asle Hoffart

Psycho Therapy Researcher


Charmaine Karlsen

Clinical Development Manager


Mahmoud Hassan

Senior Software Developer


Aili Røtterud Løchen



Cristiana Béjinha

3D Artist


Andrea Cicero

3D Artist


Anas Ahmed

Software Engineer


Shubham Kapoor

Software Development Intern


Yatharth Sameer

Software Development Intern


Antony E. Kiroles

Software Engineer Intern

Come find us



Gaustadalléen 21, 0349 Oslo